TESCO XMAS REPORT
TESCO CHRISTMAS REPORT
2019
Following the success of Tesco’s first-ever Christmas Report in 2018, I was brought back to design its second edition—an editorial-style piece offering a unique snapshot of how the UK celebrates the festive season.
From data visualisation to layout, I crafted a warm and engaging piece that blended insight with storytelling, helping Tesco connect with their audience in a more human, culturally relevant way. The report covered everything from food trends and gifting habits to regional quirks, wrapping it all up in a format that felt both informative and distinctly festive.
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Agency: Data Design Studios
Client: UMG Global Insights
Role: DesignerCreative Director: Karen Mulvee




