MONZO - 1P KIT SHOP
2025

At BBH London, I worked on Monzo’s partnership with Coventry City F.C., helping bring the “1p Kit Shop” campaign to life.

Working across design and art direction, I helped shape the visual identity of the campaign across experiential, social and launch assets, to the pop-up visuals and supporting content.

The idea took Monzo’s 1p Savings Challenge and turned it into something fans could experience in the real world, offering Coventry supporters the chance to get the new away shirt for just 1p. Visually, the campaign leaned into the overlap between football culture, retail drops and Monzo’s unmistakable Hot Coral branding to create something that felt energetic, loud and made for fans rather than traditional banking advertising.

The result was a campaign that felt more like a football launch than a finance campaign, blending merch culture, fan energy and experiential design to get people talking both online and in person.